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On Monday morning the Bulls named Michael Reinsdorf to a newly created position, the team president and chief operating officer.

Reinsdorf, the son of Bulls owner and Chairman of the Board Jerry Reinsdorf, has been apart of the Bulls organization since 2001. For the past three years Michael served as an NBA alternate governor. He has also served as chairman of Washington Nationals' Double-A team in Harrisburg and was an owner of the Stockton Thunder of the ECHL. In his new position, Michael will look over all the business operations for and will report to his father Jerry Reinsdorf.

“Naming Michael President and COO reflects a natural progression of his growing role in the Bulls business organization, and publicly recognizes his contributions to the team,” said Bulls Chairman Jerry Reinsdorf.  “I am proud of his accomplishments with the team, and in his own sports ventures, and believe his knowledge and experience will only strengthen what is an already solid management team.”

"The Bulls' winning tradition on and off the court is a part of my DNA," Michael Reinsdorf said in a statement. "I know how much the team means to Chicago, to the NBA, and to fans all over the world. I am looking forward to being a more active, daily participant."